the above is the prijnt screen image that is found on every rough trade artist on thw rought rade website. its shows a conection to the world biggest network sites (facebook and twitter)
-a way of recieving a large audience due to 'following' this makes it more accesible to see updates. people can use the follow update of singles being released, new album and possible tour dates and opinions, like facebook an easy and low fund method to create popularity.
youtube recognised for being the ultimate library of video. it has a HUGE audience and is the best way to view videos. in the music industry youtube is used in great detail. if a new video will come out of an artist then youtube is the best place to look at other video by the artist to build an opinion.
All four icons create an authentic and recognisable. and follow the consistent branding that the rough trade record website follow with all of their artist.
pearl jam is a goodexample of how branding works 'play.com' however me and emma have discussed what we should include and felt that adding more accessible places such as facebook and twitter would increase our audience