RECORD LABELS

OWLET

UK based Owlet Music is a small record/music company. They have 3 releases planned for the next few months, so stay tuned as things being to take off.

They are a brand new music label, interested in good music and the future.

Owlet Music's first venture is the promotion of Welsh folktronica outfit Trwbador, and their debut release "It Snowed a Lot This Year".


   4AD

 4AD negotiated a space for atmospheric, darkly emotional music from bands such as Bauhaus and the Cocteau Twins. Later in the 1980s, Here it found its greatest success, the Pixies, as well as Throwing Muses and, later, the Breeders. Thirty years on, 4AD is in rude health, thanks to a new breed of US acts, notably Deerhunter, Ariel Pink and Gang Gang Dance.


http://4ad.com/

THIS MORTAL COIL
artist released by 4AD show a lot or photographs in the making of the digi packs and album covers, this is very interesting as it shows more truth about the artist rather then making something very materialistic and edited.

DIGI PACK IDEAS

Analysis of Digi Pack Covers

View more presentations from EmilyHinds

for our digpack we want it to be more based on art and photographs rather then images of the band. the above is just a slide share with som info about digipacks

AUDIENCE FEEDBACK ON OUR IDEAS

We presented our ideas during a media lesson to our classmates, the feedback was very useful and has actualy influence us to make a few changes! these are just a few comments that were made...

IDEAS AND FEEDBACK FROM PEERS

THIS POST IS JUST TO EXPLAIN WHAT OUR FEEDBACK WAS ON OUR IDEAS. FROM SPEAKING TO OUR CLASS COLLECTIVELY WE EXPLAINED WHAT IDEAS WE HAD FROM THE SONG WE HAD CHOSEN.

-SOME PEOPLE HAD SAID THAT WE SHOULD CREATE A DIFFERENT RELATIONSHIP BETWEEN THE CHARACTERS, PERHAPS ONE MORE SOFT AND MEANINGFULL. AND INTRODUCE A LOST LOVE AFFAIR

-OTHER STATED THAT A DEPRESSING TONE SHOULD BE INPUTTED TO RELATES TO THE YLRICS

OVERALL THE OPION WAS VERY GENERAL AND THIS FEEDBACK HELPED US DECIDE OUR FINAL IDEAS, AND NOW WE CAN BEGIN A THOUROUGH SEARCH FOR REAL MEDIA EXAMPLES.

AUDIENCE FEEDBACK

FACEBOOK FEEDBACK





using facebook opened doors to a very large audience, all our friends could comment and tell us honestly what they thought of our ideas and which they liked the best, this was so helpful as it enabled us to make apprpriate changes in order to  make our products of a higher quality.





very helpful comments here^^^ they made us realise perhaps what they were and there purpose was confusing



as Emma has pointed out, more people seemed to prefer this one, also they have been critisms made about the font being to light and fun, it needs to be more serious to fit the narrative of the video.


another helpful comment allowing us to choose a different image that represents dan better

CHOSEN LOCATION

luckily Emma has recently moved into a new house, which is being refurbished soon due to the decor and condition! its a great opportunity as it means we can really experiment with the authenticity of the bathroom!

Below are some images that emma has taken. this is what it looks like at the moment!

DIFFERENT VIDEOS

this song is been recently released. i enjoyed the song and was interested to see the music video. the urban location really compliment the pace of the music! i particularly like the shot focused between the two building at the night sky showing the moon

"And I am here right beside you
The lights in the sky
Are waving goodbye
I am staying right beside you"





^^^
this video spotted my Mr Wallis is a great example of the genre of music that we are working with at the moment, i love the contrast of black and white and colour it really generates a contemporary feel. the video is very simple using basic location. i also love the shots when they focus out of the girl on the bed, adding an ambiguous and mysterious side to the girl.

LOCATION IDEAS

Both these locations are exactly the thing that me and emma are looking for! we want really low key lighting and a grimey dingey look this will be reinforced by the appearence of the female actress!

SHOT INSPIRATION

i found the image below on deviant art photography! the shots have really inspored me as they are very intense and create a strong emotion that is gripping! the sound track really enahces this idea of drowning an water and to connect this further our shots especially during the bath scenes shall be focussing on the water and what a powerful weapon it can be.

Me and Emma both agree that the intensity of the music should be very strongly represented through imagary, hence why our research has been specifically into suicide and pain! zoomed in camera shots shall be very important within our music video, also slow motion is very importan to keep in sync with the pace of the music!

Smudged make up and tired eyes on the female show how her dignity has been lost and the pain that has developped from inside has now formes to a more phycical state!
















i really liked this image becasue of the low angle. and the direct feel it has upon the girl, her make up is also something that is interesting as it tells a story of what has happened just from the one static picture. also the staggered layout of her hand and body also give the image a more graphic and intense look.

Nick Vivian ART

the song and video are very slow and depressing

contrasting some of this with a simple dash of colour could really enhance the lyrics and the tone of the music during the video

the image above seems like there is no life (no hope0 but what this artist does is uses the inspiration of colour to create a contrast

i think using a bug such as a lady bird could really add to the emotion of the video!

^^^^
all images above have been captured using a zoom, this is very effective as complete attention is on the image, and in track 12 the tone is very sad and low and this could be a perfect contrast that would be very symbolic.

BASIC STORY LINE SO FAR......

this is just roughly what the story line is, i have a strong image in my head and have tried to portray this as well as possible on my blog

-Male and female break up
-female becomes goes out partying
- male is worried and constantly calling
-female suffers with depression amongst other personal issues
-female stumbles home one nihgt (or day) after a partying, potraying a prostitutes life syle and appearance
-she takes off her leather jacket and boots looks at her phone ringing and chucks on the floor
-she gets in the bath fully clothed wearing a white thin dress
-make up, and body filthy dirty, blood and scratches and bruises
-male keeps calling from his own flat
-female reaches out picks up her phone then drops it in the bath
-male notices that the phone has stopped ringing
-he gets up and leaves (slow motion) hes running through alley ways and dark streets
-shes feeling weaker and weaker, she has consumed drugs
-she lights a cigarette and smoke hovers around her
-the bath water is muggy and dark
-he is running up to her house
-she drops the cigarette in the bath (she is dying)
-hes is running up her stairs
-her head is slowly going further and further down the side of the bath reaching the water
-suddenly her head is completely under
-he reaches the landing and opens the door
-he races forward and lifts her out,

two possible ideas for endings!

1. he picks her out but the music video stops and leaves the audience without knowing the outcome (DEAD OR ALIVE)
2. she is dead and he lifts her body out and carries is somewhere???

AMY WINEHOUSE TRAGIC LIFE- INSPIRATION

amy winehouse was a fantastic spirit that eventually deteriorated into a life of drugs and depression! her life potrayed some powerful imagry, which i have been inspired by in my music video! quote in the newspaper of her really compliment the lyrics of track 12! her appearance also alowed her to stand out, even though her beauty was discreet.

"Bloodied and bruised Amy Winehouse stands by husband who

'saved her life'"

'Watching you drown

 I'll follow you down

 And I am here right beside you'

BRAIN STORM- KEY WORDS

TRAINSPOTTING INSPIRATION

CAMERA INSPIRATION (AND LYRICS)

She's mostly gone
Some other place
I'm getting by
In other ways
Everything they whispered in our ear
Is coming true
Try to justify the things
I used to do
Believe in you

Watching you drown
I'll follow you down
And I am here right beside you
The lights in the sky
Have finally arrived
I am staying right beside you

I tried to stay away
You know
Just in case
I've come to realize
We all have our place
Time has a way, you know
To make it clear
I have my role in this
I can't disappear
Or leave you here

Watching you drown
I'll follow you down
And I am here right beside you
The lights in the sky
Are waving goodbye
I am staying right beside you

^^ Lyrics

the pale and frail looking figure shows a sence a strong sence of pain! the camera anel is also significant as it is more superior then the body! the camrea hanging over the body shows weakness and insignificance! images like this would really well with the tone of the music in track 12. also through out the lyrics it refers to drowning which links in well with the whole bath idea. something so close to home however it creates a really lethal side.

the back of the body and the image of the spine is a really creepy picture! the body is curled up in the bath which shows the pain and how vulnerable the female is!

this last image is interesting as it shows the way out. the angle of the shot actually indicates some hope as the door is in our view! however the blood and gore that the female sees is too distressing! i love this camera angle and think its great pragmatically as it symbolises so many alternative meanings that distract from the blood ect.

IDEAS

-Death
-Drugs
-female main character
-narrative based
-suicide
-starting with the end then replaying how it happened
-connecting with the actual lyrics
-lipsinging from a male main character
-dark grimey location
- mysterious
-girls life is potrayed throughout the music video including her death

WAR IDEAS

This video played with the music over the top works really well! although to re create a war style video would be difficult, but the idea of the location being on a beach works really well with the peacfull tones of the music and lyrics! The death and idea of loosing someone is also a key idea that i think would work well not only with the lyrics but with the instrumental side of the music aswell!

IDEAS FOR TRACK 12

Track 12 is interesting as the lyrics are significant, the video has to reflect some connection in order to run smoothly. straight away the track brings this feel of pain and sadness! connected with this is suicide and death!

All the britney song is a pop song, the video really illustrate some strong images which incorporated with track 12 really go well!

this first screen shot really inspired my idea of suicide! it has this feel of every thing is getting too much and then the blood that she finds on her head is the finally straw! it has a strong defeated emotion.

the last three images all link together and i have screen shot these ones as the action is tagic by the location is peacefull which i think really links well in with the rhythm of track 12.

ANDREW GOODWIN

Andrew Goodwin’s Theory

View more presentations from guestc6d43a4a

I found this on slide share! it has useful definitions and explanations for Goodwins theory

BEYONCE AND JAY-Z

This video really represents the voyeuristic method! specific technical codes are used but in completely different ways!

this screen shot represent specific camera work that creates an image of jay-z that looks tough, and masculine! most of his face is covered by his hat this showing superior status, comparing to the shots of beyonce that follow! this technique is used in alot of recent R&B videos!

straight away we are given a full view of beyonces figure and are, her out fit is more revealing and shows a completely different impression then Jay-z.

OBJECTIFICATION, is used in the specific screen shot and in many others the follow! using the female body parts to sell the song and lyrics and create a image that has now become beyonce's main asset of her popularity! the camera work within this music video is extremely important as it is representing both female and male artists.