Thursday, 8 September 2011


This video really represents the voyeuristic method! specific technical codes are used but in completely different ways!

this screen shot represent specific camera work that creates an image of jay-z that looks tough, and masculine! most of his face is covered by his hat this showing superior status, comparing to the shots of beyonce that follow! this technique is used in alot of recent R&B videos!

straight away we are given a full view of beyonces figure and are, her out fit is more revealing and shows a completely different impression then Jay-z.

OBJECTIFICATION, is used in the specific screen shot and in many others the follow! using the female body parts to sell the song and lyrics and create a image that has now become beyonce's main asset of her popularity! the camera work within this music video is extremely important as it is representing both female and male artists.

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